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EPISODE 036

How to Create Clear Messaging to Position Your Business Locally with Anthony Moses

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How is your business showing up locally? Do you have a set strategy that allows you to offer value locally even as you market nationally or internationally? It is important you convey your company’s clear message and establish new connections as a local business, especially in its early days.

Anthony Moses is the owner of Simply Intricate Designs, the #1 flooring/tile contractor in Baton Rouge, La. He’s also the host of the Floor Masters podcast, a nationally recognized podcast sponsored by The National Tile Contractors Association. Anthony is dedicated to transforming homes into works of art.

In today’s episode of The Well-Paid Creative, Anthony explains how he uses his creativity to inspire customers, which goes beyond the money. Listen in to learn the importance of having a very clear goal and message to guide your business for long-term success.

 

Anthony talks about:

  • Using creativity as a mission to inspire.
  • How to give value without selling as a new business.
  • How to have a clear vision to guide your business in the long run.

 

Here’s a glance at some of the things we talked about:

  • [2:33] Get to know Anthony the man, the professional firefighter, and the businessman behind Simply Intricate Designs.
  • [5:50] He explains how he uses creativity to inspire customers to see new possibilities in life.
  • [8:38] Having someone to hold you accountable. How Anthony’s helper holds him accountable which leads to productivity.
  • [11:52] Learning how to convey a clear message when marketing your business locally.
  • [16:03] The importance of creating business connections before you even start your business.
  • [16:37] Anthony explains the importance of having a clear vision and set funds to support your business in the long term.
  • [20:36] How to use a podcast to communicate industry facts, position yourself as an expert, and inspire other business owners.

 

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