How to Create Irresistible Offers as A Freelancer or Solo Provider with Cheryl Woodhouse


Do you often feel like the one-off offers you provide as a freelancer are not enough for both you and your client? How about positioning your services as the solution to your client’s problem and offering months-long project plans?

Cheryl Woodhouse is the founder of Tactile Design Co and a mentor to freelancers and solo service providers, teaching them how to ditch the toxic clients by creating and selling irresistible offers and building long-term, highly profitable relationships to end the income rollercoaster for good.

In today’s episode of The Well-Paid Creative, Cheryl shares the strategy she created that allows her to sell long-term projects rather than one-off projects as a solo provider. Listen in to learn how to find your clients’ problems and offer the best solutions by conducting industry research.


Cheryl talks about:

  • How to position your service as a solution to customer’s problems.
  • How to use your connections as sources of interviews for business research.
  • How to create and sell a strategy to a client as a freelancer.
  • How to build your network by spreading the word about your services.


Here’s a glance at some of the things we talked about:

  • [2:28] How figuring out how to create irresistible offers helped Cheryl grow her business.
  • [3:58] The importance of conducting research when starting a business. Cheryl explains how she positions her service as the solution to problems by interviewing her target customer.
  • [5:33] How to conduct industry research within your network. The strategy she uses to get interviews for research within her network.
  • [8:42] How to create and position your services as a single strategy rather than several packages to help your client accomplish all their goals. Cheryl on how she went from selling one-off projects to selling strategies.
  • [18:29] How to transform your retainer clients into months-long project plans to make it easier and create credibility for your work.
  • [19:53] Cheryl on Tactile Design getting into the tourism sector in the future.
  • [21:19] She explains why you should tell everyone what you do to get referrals and invites into new networks.


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