How to Make Podcasting the Right Tool to Grow Your Brand with Franciska Kosman


Have you been contemplating starting a podcast to expand your brand? As a creative, podcasting is one of the most valuable tools you can use to grow your expertise, and expand your brand to different types of audiences.

Kay Productions Founder/CEO, Franciska Kosman is a Jewish Orthodox art-preneur who started her career as a singer and composer and became an international artist and performer, having released over 60 singles. She then went on to launch Kay Productions, which offers a unique combination of services, from content development to producing, marketing, and – most importantly – ways to make an IMPACT with a message worth sharing. She started her own podcast; The Franciska Show, to give voice to the inspiring stories of Orthodox Jewish female artists.

In today’s episode of The Well-Paid Creative, Franciska explains how you can actualize your idea into a podcast to help grow your brand. Listen in to learn the importance of focusing on producing high-quality content, plus staying consistent to become a successful podcaster.


Franciska talks about:

  • Using podcasting as a tool to become an expert in your industry.
  • Start podcasting as a passion project to be successful.
  • How to establish the right style for your podcast.
  • Be flexible and free to stay up to date with your podcast.


Here’s a glance at some of the things we talked about:

  • [2:21] Franciska explains why she got into podcasting as a way to grow her brand as a musician and created a community for other female musicians in the Jewish community.
  • [5:56] The steps to take to actualize your podcast idea. The equipment and instrumental questions you need to ask yourself to become a successful podcaster.
  • [10:02] Why you should focus on producing high-quality content for your podcast when you start, instead of pressuring people to listen to you.
  • [13:11] She describes the type of clientele she attracts in her podcasting business and how she’s helping others establish their brands through podcasting.
  • [14:59] The three steps to podcasting. How to handle the process of content creation, recording and production, and marketing/building your audience to make your podcasting successful.
  • [18:11] Learn how to plan and make your podcast your primary source of content to make it easier to stay consistent.
  • [21:45] How to stay true to yourself, true to the content you’re producing, staying motivated, and being authentic to become an expert in your field as a podcaster.


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