Social Media Tips and Strategies to Grow Your Creative Business with Katie Brinkley


Do you have a solid social media strategy that’s working for your business? Did you know that being everywhere at the same time on social media will only ruin your growth chances? To grow your business and customer base through social media, you need to utilize the tips and strategies that work.

Katie Brinkley is the owner, Social Media Strategist, and Coach at New Step Social Communications, a social media agency based out of Littleton Colorado. She has been helping small businesses, real estate agents, construction companies, and homebuilders with their social media for over 15 years. She specializes in coaching entrepreneurs on how social media can be an incredible tool to help find new leads, build community, grow sales, and bring the social back to their social media.

In today’s episode of The Well-Paid Creative, Katie explains why you should focus on what you’re good at and offer value to succeed on social media. Listen in to learn why showing up on social media through audio is going to be the biggest hit of 2021.


Katie talks about:

  • Focus your business on social media that makes you happiest.
  • How to show up on social media authentically and offer value to your audience.
  • Tips on how to valuably utilize Clubhouse.
  • The importance of engaging your audience on social media.


Here’s a glance at some of the things we talked about:

  • [2:15] Katie describes her career journey from journalism to social media marketing.
  • [2:48] Narrowing down on your niche to do what you’re most passionate about. How Katie chose to help businesses in the home industry only stand out on social media.
  • [5:05] Helping businesses bring the social to their social media by focusing on what they love doing.
  • [6:31] How to utilize social media to your best ability. Katie on how you can show up authentically on social media and offer value.
  • [8:21] The five different places to post on Instagram to reach your audience. Why Instagram ‘Stories’ is the best place to post if you struggle with being in front of the camera.
  • [10:41] The power of the Clubhouse platform and why it is the most authentic platform to show up now.
  • [13:59] Katie explains how you can utilize Clubhouse and follow like-minded people.
  • [15:50] Three big mistakes many business owners make with social media.
  • [18:21] Katie shares some best social media strategies and tools to help you grow.
  • [22:04] The importance of having an ideal customer in mind and then focusing on where you have the most engagement.


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