Have you been struggling with how you show up online as an authentic business owner? How about building a unique personal brand that still represents your values and beliefs? Building an authentic personal brand involves showing up to your ideal clients with the right messaging and marketing strategies.  

Claire Bahn is a personal brand strategist and the CEO and Founder of Claire Bahn Group. For over ten years, she has been helping high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth and gain the recognition they deserve. Her mission is to help others leverage their personal brand to develop the authority, influence, and trust they need to exceed their career and life goals.

In today’s episode of The Well-Paid Creative, Claire explains the power of a personal brand in increasing an entrepreneur’s authority, influence, and trust. Listen in to learn the importance of committing to showing up where your ideal client is and where they consistently consume information.

Claire talks about:

• The power of personal branding for professional and personal reasons.
• Follow the 80/20 rule to provide valuable content.
• Have a strategy for your personal branding journey.

Here’s a glance at some of the things we talked about:

• [2:11] How Claire established her career in personal branding and how she helps high-achieving entrepreneurs create their best personal brands.
• [6:38] Have a content strategy, know who your client is and what they need help with, and give them information where they show up.
• [14:00] The importance of sharing clients’ stories and experiences that your audience might resonate with.
• [17:58] The done with you and the done for you programs that Claire offers her clients. How she combines the right messaging and marketing to build personal brands.  
• [20:28] Don’t make the mistake of taking on a client you don’t align with. How to build a trusted brand to attract better clients and make more money.
• [22:54] The importance of knowing who your ideal client looks like to avoid showing up on the wrong platform.

Relevant Links:

• Claire’s free personal branding masterclass with actionable steps anyone can take today to help boost their personal brand
• Learn more about Claire Bahn
• Follow Claire on Facebook, Instagram or Twitter
• More episodes of The Well-Paid Creative Podcast
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